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FLTR Paper is back
It has been a while since you last heard from me here.
Aug 23, 2025
•
Andy Anderson
11
This is the most important marketing you should do
Build the community first
Jul 16
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Andy Anderson
14
What customers actually value.
What the first People’s Choice Coffee Awards taught me after reading hundreds of customer comments
Jul 7
•
Andy Anderson
16
2
1
Why good people underperform
You don’t have a staff problem. You have a leadership problem.
Jun 25
•
Andy Anderson
18
What to do when your marketing budget is $0
How to market your café when you have no money
Jun 18
•
Andy Anderson
19
1
Most Popular
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The best entry point into specialty coffee
Aug 30, 2025
•
Andy Anderson
10
How to run a successful coffee shop that lasts
Sep 6, 2025
•
Andy Anderson
13
The biggest problems in cafés are not coffee problems
Jun 4
•
Andy Anderson
15
1
What to do when your marketing budget is $0
Jun 18
•
Andy Anderson
19
1
Latest
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Discussions
You've spent too much time learning coffee and not enough time learning people
What behavioural psychology teaches us about loyalty, trust, and why customers come back
Jun 11
•
Andy Anderson
21
The biggest problems in cafés are not coffee problems
What the guy who designed Slayer sees that most people miss
Jun 4
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Andy Anderson
15
1
Five things Nestlé is doing that independent cafés can do too
Lessons here you can use in your own café
May 30
•
Andy Anderson
11
Your passion is what's holding your coffee shop back
Why passion carries cafés at the start, and what they need as they grow
May 26
•
Andy Anderson
13
1
How to turn a customer into a regular
A practical look at how cafés earn repeat business
May 23
•
Andy Anderson
10
The top 5 marketing mistakes most coffee shops make
You don't need more marketing
May 16
•
Andy Anderson
14
1
The most underused sales strategy in modern coffee shops
The art of the upsell
May 9
•
Andy Anderson
21
1
What I’m learning about building a community
What I’ve learned so far hosting the Home Barista Show in four very different cities
May 2
•
Andy Anderson
15
Why most coffee content doesn’t convert into sales
The problem isn’t visibility
Apr 18
•
Andy Anderson
18
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FLTR Paper
I combine 20 years of B2C and B2B marketing with my work in specialty coffee to share practical strategies that help coffee businesses grow.
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