Storytelling in Branding: Telling the Story of Your Coffee Shop

The power of storytelling in building a brand, the elements of a good brand story and tips for sharing yours

I missed publishing a letter last week. I was too busy. My day job gets like that sometimes. Lately, all the time. I can’t even promise I’ll do better. I will miss weeks again. So let me just apologise up front. All I can promise is that, like that most famous of all Austrians, I’ll be back.

Anyway, let’s chat about Storytelling. Perhaps my favorite topi…