Well written, Andy. I’m a former cafe-chain owner and a lot of this resonates with me. A slightly alternative take; I’d want to spend time with people who did NOT come back. And find out why they didn’t. But, you hit the nail on the head. 10x more costly to find a new customer than retain an existing one.
Great article Andy!
Consistent recipes and service are very important and very valuable for our regulars! Thanks for the advice you give us!
Best Person I want to follow every day on Substack. Well said up there.
Thanks
Well written, Andy. I’m a former cafe-chain owner and a lot of this resonates with me. A slightly alternative take; I’d want to spend time with people who did NOT come back. And find out why they didn’t. But, you hit the nail on the head. 10x more costly to find a new customer than retain an existing one.