Why most café marketing fails (and what customers notice instead)

What customers actually pay attention to when they choose a café

I spend a lot of time watching how cafés present themselves. Some owners do it with confidence. Most copy what they see around them.

You can see it in the way they post on Instagram, the words they use on the menu, the way they explain “the brand” when you ask what they stand for. A lot of busy effort. Not a lot of direction.

Most café marketing fails b…