FLTR Paper

How to use Instagram the right way for a coffee shop

How cafés can use Instagram without chasing trends

Nov 15 • 

Andy Anderson

5

How to raise your prices without losing customers

A practical guide to protecting your margins while keeping regulars close

Nov 8 • 

Andy Anderson

5

How to build community for your coffee shop without discounting

How to keep customers coming back because they love your café, not your discounts

Nov 1 • 

Andy Anderson

9

1

September 2025

How to run a successful coffee shop that lasts

Why most cafés fail within two years and the fundamentals that help a coffee shop survive long term

Sep 6 • 

Andy Anderson

12

August 2025

The best entry point into specialty coffee

Specialty coffee is not that complicated

Aug 30 • 

Andy Anderson

10

FLTR Paper is back

It has been a while since you last heard from me here.

Aug 23 • 

Andy Anderson

11

June 2024

Storytelling in Branding: Telling the Story of Your Coffee Shop

The power of storytelling in building a brand, the elements of a good brand story and tips for sharing yours

Jun 14, 2024 • 

Andy Anderson

5

Developing Your Unique Selling Proposition & Brand Personality

This is how to understand what makes your coffee shop unique, craft a USP that resonates with your target audience & develop a brand personality that…

Jun 4, 2024

1

May 2024

Meet the 2024 World Brewers Cup Champion

An interview with Martin Wölfl

May 27, 2024 • 

Andy Anderson

2

Meet the 2024 World Cup Tasters Champion

Dionathan Almeida talks about the first time he had coffee, why he decided to compete and why he thinks he won

May 17, 2024 • 

Andy Anderson

2

Crafting Your Mission Statement

The Heart of Your Coffee Shop

May 10, 2024 • 

Andy Anderson

2

Identifying Your Target Audience

Creating Customer Personas for Your Coffee Shop

May 3, 2024 • 

Andy Anderson

1