FLTR Paper

The easiest marketing your coffee shop can do this month

Ask your customers to vote for you

Oct 3 • Andy Anderson

8

September 2026

The internet is dying

AI is changing the web from a place we visit into a system machines use

Sep 29 • Andy Anderson

9

Your most popular social media post is doing nothing for your business

Social media trends leave your brand weaker than they found it

Sep 22 • Andy Anderson

16

What coffee can learn from a 291-year-old watchmaker

How Blancpain turned obsolescence into desirability

Sep 16 • Andy Anderson

11

Coffee awards reward the wrong things

And they’re changing what we train baristas to care about

Sep 12 • Andy Anderson

8

1

This why you can’t build a business based on what customers say they want

What’s that saying about what opinions are like?

Sep 3 • Andy Anderson

20

1

August 2026

What customers actually notice

Lessons from 28 countries on consistency, comfort, and why coffee quality is only half the battle

Aug 27 • Andy Anderson

18

1

Put community in the calendar

What a roastery in Istanbul taught me about building a community

Aug 22 • Andy Anderson

15

You actually need only one ingredient to do good marketing

A reminder from a coffee shop in Dubai

Aug 6 • Andy Anderson

22

3

July 2026

How specialty coffee has confused looking impressive with looking after people

A story about my Brussels coffee crawl

Jul 30 • Andy Anderson

15

2

The first thing I'd fix if I were responsible for growing your café

It's not what you think

Jul 23 • Andy Anderson

14

4

This is the most important marketing you should do

Build the community first

Jul 16 • Andy Anderson

17

1