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You actually need only one ingredient to do good marketing
A reminder from a coffee shop in Dubai
22 hrs ago
•
Andy Anderson
15
July 2026
How specialty coffee has confused looking impressive with looking after people
A story about how the coolest coffee shop in Brussels served me battery acid
Jul 30
•
Andy Anderson
10
The first thing I'd fix if I were responsible for growing your café
It's not what you think
Jul 23
•
Andy Anderson
13
4
This is the most important marketing you should do
Build the community first
Jul 16
•
Andy Anderson
17
1
What customers actually value.
What the first People’s Choice Coffee Awards taught me after reading hundreds of customer comments
Jul 7
•
Andy Anderson
17
2
1
June 2026
Why good people underperform
You don’t have a staff problem. You have a leadership problem.
Jun 25
•
Andy Anderson
19
What to do when your marketing budget is $0
How to market your café when you have no money
Jun 18
•
Andy Anderson
19
1
You've spent too much time learning coffee and not enough time learning people
What behavioural psychology teaches us about loyalty, trust, and why customers come back
Jun 11
•
Andy Anderson
21
The biggest problems in cafés are not coffee problems
What the guy who designed Slayer sees that most people miss
Jun 4
•
Andy Anderson
15
1
May 2026
Five things Nestlé is doing that independent cafés can do too
Lessons here you can use in your own café
May 30
•
Andy Anderson
12
Your passion is what's holding your coffee shop back
Why passion carries cafés at the start, and what they need as they grow
May 26
•
Andy Anderson
14
1
How to turn a customer into a regular
A practical look at how cafés earn repeat business
May 23
•
Andy Anderson
11
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