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How to use Instagram the right way for a coffee shop
How cafés can use Instagram without chasing trends
Nov 15
•
Andy Anderson
5
How to raise your prices without losing customers
A practical guide to protecting your margins while keeping regulars close
Nov 8
•
Andy Anderson
5
How to build community for your coffee shop without discounting
How to keep customers coming back because they love your café, not your discounts
Nov 1
•
Andy Anderson
9
1
September 2025
How to run a successful coffee shop that lasts
Why most cafés fail within two years and the fundamentals that help a coffee shop survive long term
Sep 6
•
Andy Anderson
12
August 2025
The best entry point into specialty coffee
Specialty coffee is not that complicated
Aug 30
•
Andy Anderson
10
FLTR Paper is back
It has been a while since you last heard from me here.
Aug 23
•
Andy Anderson
11
June 2024
Storytelling in Branding: Telling the Story of Your Coffee Shop
The power of storytelling in building a brand, the elements of a good brand story and tips for sharing yours
Jun 14, 2024
•
Andy Anderson
5
Developing Your Unique Selling Proposition & Brand Personality
This is how to understand what makes your coffee shop unique, craft a USP that resonates with your target audience & develop a brand personality that…
Jun 4, 2024
1
May 2024
Meet the 2024 World Brewers Cup Champion
An interview with Martin Wölfl
May 27, 2024
•
Andy Anderson
2
Meet the 2024 World Cup Tasters Champion
Dionathan Almeida talks about the first time he had coffee, why he decided to compete and why he thinks he won
May 17, 2024
•
Andy Anderson
2
Crafting Your Mission Statement
The Heart of Your Coffee Shop
May 10, 2024
•
Andy Anderson
2
Identifying Your Target Audience
Creating Customer Personas for Your Coffee Shop
May 3, 2024
•
Andy Anderson
1
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