FLTR Paper

The most underused sales strategy in modern coffee shops

The art of the upsell

May 9 • Andy Anderson

17

What I’m learning about building a community

What I’ve learned so far hosting the Home Barista Show in four very different cities

May 2 • Andy Anderson

14

April 2026

Why most coffee content doesn’t convert into sales

The problem isn’t visibility

Apr 18 • Andy Anderson

18

This is when you draw the line with a customer

Where service ends and standards begin

Apr 11 • Andy Anderson

23

Things you suck at as a coffee business owner

These mistakes are costing you every day

Apr 4 • Andy Anderson

30

1

March 2026

Why people don’t come back to your café

What you're focusing on is not what people return for

Mar 28 • Andy Anderson

15

2

The mistakes nearly every first time café owner makes

What tends to go wrong, again and again, long before the doors close

Mar 21 • Andy Anderson

14

1

What people underestimate before they open a coffee shop

A look at the realities that enthusiasm tends to hide

Mar 14 • Andy Anderson

19

2

Three insights from James Hoffmann that matter for coffee businesses

How growth, customers, and competition are widely misunderstood

Mar 7 • Andy Anderson

13

1

February 2026

Matcha isn’t the issue

It’s not about the drink

Feb 25 • Andy Anderson

11

How to get your staff to care about your business as much as you do

Why asking for care is the wrong question and what actually earns it

Feb 21 • Andy Anderson

11

1

These are the 10 soft skills you should be training

Reading the room is more important than pulling the shot

Feb 17 • Andy Anderson

12

1

1