FLTR Paper

How to turn a customer into a regular

A practical look at how cafés earn repeat business

May 23 • Andy Anderson

8

The top 5 marketing mistakes most coffee shops make

You don't need more marketing

May 16 • Andy Anderson

13

1

The most underused sales strategy in modern coffee shops

The art of the upsell

May 9 • Andy Anderson

19

1

What I’m learning about building a community

What I’ve learned so far hosting the Home Barista Show in four very different cities

May 2 • Andy Anderson

14

April 2026

Why most coffee content doesn’t convert into sales

The problem isn’t visibility

Apr 18 • Andy Anderson

18

This is when you draw the line with a customer

Where service ends and standards begin

Apr 11 • Andy Anderson

23

Things you suck at as a coffee business owner

These mistakes are costing you every day

Apr 4 • Andy Anderson

30

1

March 2026

Why people don’t come back to your café

What you're focusing on is not what people return for

Mar 28 • Andy Anderson

15

2

The mistakes nearly every first time café owner makes

What tends to go wrong, again and again, long before the doors close

Mar 21 • Andy Anderson

14

1

What people underestimate before they open a coffee shop

A look at the realities that enthusiasm tends to hide

Mar 14 • Andy Anderson

19

2

Three insights from James Hoffmann that matter for coffee businesses

How growth, customers, and competition are widely misunderstood

Mar 7 • Andy Anderson

13

1

February 2026

Matcha isn’t the issue

It’s not about the drink

Feb 25 • Andy Anderson

11