Developing Your Unique Selling Proposition & Brand Personality

This is how to understand what makes your coffee shop unique, craft a USP that resonates with your target audience & develop a brand personality that aligns with your USP

Let’s get back to our regular program, coffee shop marketing. I’ve been in marketing for more than 20 years. And I’m using this newsletter as a way to document what I’ve learned over that time. The practical, really effective stuff. Not the jargon. So if you’re keen to know more about marketing your business, or perhaps to understand what you could be d…