FLTR Paper

FLTR Paper

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Matcha isn’t the issue
It’s not about the drink
 • Andy Anderson
How to get your staff to care about your business as much as you do
Why asking for care is the wrong question and what actually earns it
 • Andy Anderson
These are the 10 soft skills you should be training
Reading the room is more important than pulling the shot
 • Andy Anderson
How to run interviews that lead to better hires
What to ignore, what to test, and how to spot real fit
 • Andy Anderson
How to decide how many people you need in each role
How skipping job definitions turns hiring into guesswork and creates problems later
 • Andy Anderson
How many people you actually need to run a coffee shop
Why most cafés misjudge capacity
 • Andy Anderson
10 systems your business should already have in place
Clear rules beat good intentions
 • Andy Anderson
The most common café design mistakes and how they hurt profit
Why good looking cafés still struggle to make money
 • Andy Anderson
The one café decision people rarely talk about
It feels unkind to make but it's costly to avoid
 • Andy Anderson
FLTR Paper
FLTR Paper
I combine 20 years of B2C and B2B marketing with my work in specialty coffee to share practical strategies that help coffee businesses grow.
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