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The most common café design mistakes and how they hurt profit
Why good looking cafés still struggle to make money
 • Andy Anderson
The one café decision people rarely talk about
It feels unkind to make but it's costly to avoid
 • Andy Anderson
How to deal with a negative Google review
A practical way to respond without making things worse
 • Andy Anderson
How to build loyalty the way real customers experience it
A simple look at the real psychology behind loyalty
 • Andy Anderson
How customers change when sustainability, ethics, and quality stop being free
What people say vs what they actually do
 • Andy Anderson
This is what successful cafés will do in 2026
They will focus on the parts of hospitality that decide whether people return or not
 • Andy Anderson
This is what hospitality should be in specialty coffee
Rosetta Roastery delivers a masterclass
 • Andy Anderson
The real lesson behind Nestlé letting go of Blue Bottle
What every café owner should take from the Blue Bottle and Nestlé story
 • Andy Anderson
Why most café marketing fails (and what customers notice instead)
What customers actually pay attention to when they choose a café
 • Andy Anderson
FLTR Paper
FLTR Paper
I combine 20 years of B2C and B2B marketing with my work in specialty coffee to share practical strategies that help coffee businesses grow.
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