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FLTR Paper is back
It has been a while since you last heard from me here.
Aug 23
•
Andy Anderson
11
How customers change when sustainability, ethics, and quality stop being free
What people say vs what they actually do
Dec 27
•
Andy Anderson
10
This is what successful cafés will do in 2026
They will focus on the parts of hospitality that decide whether people return or not
Dec 20
•
Andy Anderson
8
This is what hospitality should be in specialty coffee
Rosetta Roastery delivers a masterclass
Dec 13
•
Andy Anderson
12
1
The real lesson behind Nestlé letting go of Blue Bottle
What every café owner should take from the Blue Bottle and Nestlé story
Dec 6
•
Andy Anderson
15
1
Most Popular
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The best entry point into specialty coffee
Aug 30
•
Andy Anderson
10
How to run a successful coffee shop that lasts
Sep 6
•
Andy Anderson
13
The real lesson behind Nestlé letting go of Blue Bottle
Dec 6
•
Andy Anderson
15
1
How to raise your prices without losing customers
Nov 8
•
Andy Anderson
5
Latest
Top
Discussions
Why most café marketing fails (and what customers notice instead)
What customers actually pay attention to when they choose a café
Nov 29
•
Andy Anderson
6
1
What customers actually want from a café brand
A simple look at why people return to the cafés they trust
Nov 22
•
Andy Anderson
7
How to use Instagram the right way for a coffee shop
How cafés can use Instagram without chasing trends
Nov 15
•
Andy Anderson
9
How to raise your prices without losing customers
A practical guide to protecting your margins while keeping regulars close
Nov 8
•
Andy Anderson
5
How to build community for your coffee shop without discounting
How to keep customers coming back because they love your café, not your discounts
Nov 1
•
Andy Anderson
9
2
How to run a successful coffee shop that lasts
Why most cafés fail within two years and the fundamentals that help a coffee shop survive long term
Sep 6
•
Andy Anderson
13
The best entry point into specialty coffee
Specialty coffee is not that complicated
Aug 30
•
Andy Anderson
10
Storytelling in Branding: Telling the Story of Your Coffee Shop
The power of storytelling in building a brand, the elements of a good brand story and tips for sharing yours
Jun 14, 2024
•
Andy Anderson
5
Developing Your Unique Selling Proposition & Brand Personality
This is how to understand what makes your coffee shop unique, craft a USP that resonates with your target audience & develop a brand personality that…
Jun 4, 2024
1
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FLTR Paper
I combine 20 years of B2C and B2B marketing with my work in specialty coffee to share practical strategies that help coffee businesses grow.
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